Atlantic Consultants

"Atlantic Marketing provides a comprehensive project management service, whether it's running sophisticated international technology competitions for young people or delivering mass market TV based campaigns to tight timescales and budgets. Campaigns that exceeded our targets by a factor of ten, and won a range of awards - for them and us"
  Calum Davidson, Highlands and Islands Enterprise

Atlantic Consultants offers considerable and proven project management skills, with a track record ranging in size from small scale, local activity to substantive, international multi-company projects. Exemplars include:

Working with Highlands and Islands based companies that enter the Scottish EDGE national business competition with a remit to increase the regional (H&I) hit rate. By re-formulating individual strategic business plans and undertaking pitching coaching the rate of regional winners has been increased and to date 23 businesses have gained over £1,000,000 worth of prize funds

Co-formulating and project managing the Speak Up for Broadband Campaign to raise demand for broadband services in the H&I to justify significant stakeholder investments required to implement the utility. Co-ordinating media, events and call centres across a region accounting for 0.67% of the UK population the campaign delivered 2.87% of all UK registrations. This result advanced regional broadband implementation by several years and won two prestigious Scottish IPA awards

Promoting cultural tourism activities in conjunction with Seabridge relating to immersive storytelling across landscapes, notably ‘King Macbeth’, ‘Moray Wildlife on the Move’, ‘Wild Coastal Trail’ mobile activity for the Highland Council and the award winning ‘Culloden Battlefield Field Guide’ (Museums and Heritage Technology Winner) with Zolk.

Project managing the ICT Youth Challenge, a competition that enabled young people to develop through supportive entrepreneurial activities seeded around ICT ideas. Added partners/sponsors included BT, Microsoft, the University of the Highlands and Islands, Distance Lab, NESTA and Massachusetts Institute of Technology Media Lab. The programme is now running under license in North East England

Leading a Highlands and Islands Working Group lobbying Westminster, Holyrood and Ofcom, in conjunction with the Federation of Local TV in Scotland, for the introduction of local TV services. This resulted in Ofcom adding Inverness to the bidding list for local TV channels

Organising and managing Chartered Institute of Marketing workshops across the Highlands and Islands and implementing CIM Master Classes with keynote speakers, leading to a MAC5 Conference and International Summit highlighting the need for micro businesses to think and act across international boundaries. The Inverness based event attracted delegates from Germany, Ireland, Italy, Spain, Sweden and the UK and brokered creative industry contacts in North America

Formulating strategy/structure for the Association of Integrated Media, gaining financial support to accelerate regional digital content industry development and contributing to the creative industries sector in the Highlands and Islands evidencing growth rates up to three times higher than the UK average. Thereafter undertaking international networking through the European Digital Media Network to raise regional and sector profiles. Aimhi ultimately morphed into XpoNorth and ongoing creative sector activity included organising the SKALD Festival in Caithness and chairing Northlands Creative through a required change period.